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Emirates NBD has announced that it will invest Dh500 million over the next three years towards digital innovation and multichannel transformation of its processes, products and services.  

The bank also revealed plans to launch the UAE’s first digital bank targeted at millennials. A first-of-its-kind ‘by the customer, for the customer’ initiative using digitisation and social input as key enablers, the new digital bank will offer customers the next generation of self-service money management with useful tools and applications.

The announcements reinforce the bank’s position as a digital pioneer in the GCC region and as a key player in the emergent global digital banking industry.

Expanding on the bank’s overarching digitisation strategy, Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD said, "As the UAE’s largest financial institution with a track record of over 50 years of contribution to the UAE’s development, we are honoured to facilitate a ‘smart’ transformation in banking, in support of Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum vision of Dubai’s digital transformation into a benchmark modern city."

Shayne Nelson, Group CEO of Emirates NBD added, "We are making a commitment to the future with our digital transformation plan. Our focus on technology innovation and adoption to create digital-only products is creating a new paradigm in the way people bank in the UAE. This significant investment will drive further innovation and solidify Emirates NBD’s reputation as an innovation-led, customer-focused bank that is indisputably a market leader in the region."

The bank’s investment will focus on five key areas, namely: end to end process transformation; smoother, faster and more responsive customer interface; omnichannel experience, fortification of cyber security and anti-fraud capabilities; and enhancement data management and analytics, all underpinned to the UAE’s ‘smart city’ initiatives to offer a seamless and  enhanced customer experience.

As the UAE’s leading bank, Emirates NBD has already launched major digital banking initiatives in support of the country’s ‘smart city’ vision. Emirates NBD is the only bank in the UAE to offer e-payment capabilities through all bank channels for over 25 major service providers, varying from telecom, utilities, transportation, card schemes, and education sectors, among others.

Further, the bank has introduced a series of first-to-market digital banking services*, as part of its commitment to offer customers convenient banking solutions that match their lifestyles and needs. Customers can perform over 100 transactions including request for new products and service via Emirates NBD’s online and mobile banking channels.

The bank’s superior mobile banking platform is consistently ranked #1 in the Finance category in UAE App Store, with an average of 4.5 stars/5 stars in customer satisfaction and over 750,000 downloads.

Emirates NBD’s mobile banking applications are available through all the main mobile operating systems like iOS, Android, Windows and BlackBerry, both for smart phones and tablets. The bank’s online banking service is compatible with the latest internet browsers, powered with optimum performance.

In addition, the bank’s Wholesale Banking unit was recently recognised for its mobile channel, ‘smartBUSINESS’, which offers UAE-based corporate customers 24/7 account information and transaction access to a comprehensive cash management product suite encompassing payments, collections, trade and liquidity management services.