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Dubai-based Emirates NBD today announced a tie-up with transportation app Uber, offering its cardholders free rides during the holy month of Ramadan.

The digital promotion represents Emirates NBD’s consistent efforts to offer its growing number of mobile-savvy customers meaningful benefits enabled by the bank’s positioning as the preferred in-app payment partner, in the region.

In a statement, the bank said that its “cardholders will be privy to complimentary rides from Uber from 6pm to 9pm on the weekends (Thursday-Saturday) during the Holy Month. Additionally, new users registering on Uber’s app with their Emirates NBD debit or credit cards will receive two extra free rides that will be valid across Ramadan.”

Suvo Sarkar, Senior Executive Vice President & Group Head – Retail Banking and Wealth Management, Emirates NBD, said: “Emirates NBD and Uber have successfully collaborated in the past to add great value to the residents of the UAE and we are positive that this campaign will bring a lot of happiness to our customers.”

Christopher Free, Uber UAE GM, said: “Our partnership with Emirates NBD is a great example of how we can bring two industries together to offer even more convenience to consumers.”